Why Do Most Mainstream Animated Feature Films Share the Same Art Style?

Have you ever noticed that the vast majority of animated feature films seem to employ a remarkably similar art style? From the inherent big-eyed, slightly cartoony look of their 3D characters to the widespread use of homogenous aesthetic techniques, there appears to be a starkly similar trend across the industry. But why is this the case?

Market Trends and Profitability

Animation studios often follow successful trends to maximize their profitability, and when a particular style proves popular, others tend to replicate it to attract audiences. For example, the 3D computer-generated imagery (CGI) seen in films from Disney and Pixar has become the gold standard. This trend not only ensures consistent appeal but also caters to the growing market for high-quality visual entertainment.

Technological Advancements and Feasibility

The rise of powerful computer graphics technology has made certain styles more feasible and cost-effective. 3D animation allows for more realistic textures and movements, leading to a homogenization of visual styles across many films. This makes it easier for studios to produce films with a consistent and appealing look.

Audience Expectations and Familiarity

The audience, especially children, often have specific expectations for animated films. Familiar visual styles can create a sense of comfort and appeal, leading studios to stick with what resonates with their viewers. This familiarity is crucial in maintaining a comforting environment for children who are already likely to be in a state of heightened imagination and wonder.

Brand Identity and Coherence

Major studios like Disney and Pixar have established distinct visual identities that fans recognize. New films from these studios tend to align with their existing styles to maintain brand cohesion. This not only nurtures a sense of brand loyalty but also ensures that fans can connect with the world of the film they love.

Collaboration and Influence

Many animators and directors move between studios, sharing techniques and artistic influences. This cross-pollination can lead to similar styles across different films, further contributing to the homogeneity we see in animated features. The influence of talented individuals moves the needle in a particular direction, making certain styles more prevalent.

Cultural Influence and Globalization

Globalization has led to the spread of certain aesthetic preferences. As films are marketed worldwide, studios often adopt styles that appeal to a broad international audience. This global recognition and appeal contribute significantly to the standardized look that we see in many animated films.

The Appeal of Cartoony Art Styles

One significant reason for the prevalence of the big-eyed, slightly cartoony look in animated feature films is that really realistic looking characters often strike us as off-putting and creepy. This is why most animators strive to push the proportions to cartoony to make the characters clearly veer away from feeling too realistic. The cartoony style also allows for more freedom to move the body in an exaggerated style, which is key in how animation tugs at us emotionally.

Another important factor is the " doe-eyed infant thing ", which even works on us for cartoon-proportioned characters that are representing adults. The gap between realistic and cartoony styles is a clear delineation between what feels off and what feels good. This has become a kind of stylistic trope in animation, and it works because of the way we seem to connect with these kinds of characters on a degree of immediacy.

Take a look at the 2D animated Pride and Prejudice and Zombies for a striking example. The film's use of cartoony characters and style is a rarely-questioned cliché that appeals to a wide audience. Its distinction and uniqueness lie in its ability to blend traditional storytelling with a modern, alluring visual aesthetic.

While many mainstream animated films share similar aesthetics, there are also independent studios and international films that explore diverse and unique art styles, contributing to a richer and more dynamic overall landscape in animation. Each film brings its own distinct flavor to the genre, adding to the diversity of the medium. However, the widespread use of more cartoony art styles remains a dominant trend in animated feature films.