Why Didn't Disney Promote Power Rangers RPM More?

Power Rangers RPM, a significant installment in the long-running series, didn't receive the promotional support one might expect from a major studio like Disney. This article delves into the reasons behind Disney's limited promotion efforts for RPM.

Transition Period

By the Time of Power Rangers RPM

By the time Power Rangers RPM was airing, Disney had undergone significant internal shifts. This transition period saw major changes in the entertainment landscape, including the acquisition of Fox Family Worldwide in 2001. This acquisition provided Disney with expansive rights, including the Power Rangers franchise. However, Disney was planning to end the Power Rangers series after the 2002 season, which was Wild Force. Despite these plans, Doug Sloan—known for his persuasive abilities—managed to convince Disney to continue the series by promising significant financial savings by relocating filming to New Zealand.

Target Audience Shift

Disney's Targeting Strategy

Disney's marketing strategies often targeted a younger demographic. This age targeting likely contributed to the limited promotion efforts for Power Rangers RPM. During this time, Disney was focused on maintaining a strong presence in the family market, and the Power Rangers, while still popular, no longer held the same position in the studio's portfolio as it had in the past.

Limited Merchandise

The Lack of Extensive Merchandise

The limited merchandise for Power Rangers RPM could also be attributed to Disney's prioritization of other franchises and properties. With numerous other entertainment properties to promote, allocating resources to a show that was set to end naturally diluted the focus and resources available for RPM. This low merchandise presence might have further contributed to the lack of visibility for the show.

Competition with Other Properties

Internal Competition

Disney's internal competition was a significant factor. The studio had numerous other properties vying for attention, such as High School Musical, the Lion King, and a myriad of its own original series and movies. This competition likely led to the prioritization of these other franchises, which may have further diminished the promotion of RPM.

Viewer Reception and Strategic Decisions

Disney's Strategic Decision to Underpromote RPM

There are reports from Eddie Guzelian, the RPM producer, suggesting that Disney was embarrassed to have produced and aired the show. This embarrassment, combined with a strategic internal decision, could have led to the underpromotion of RPM. Disney wanted to avoid good ratings and positive reception to ensure they could make the final decision on ending the show with minimal pressure from fan or critical acclaim. As a result, RPM was placed on ABC Kids, a channel where it might attract less attention.

Final Decision After RPM

Ending the Power Rangers Franchise

After the successful season of RPM, it was a final decision to end the Power Rangers franchise with the culmination of RPM. This decision was likely influenced by the contractual agreements and co-funding arrangements that made it essential for Disney to continue the show for one last season before officially hanging up its boots.

The New Saban Era

2010 Reacquisition

The story of Power Rangers doesn't end with Disney. After the 2010 reacquisition by Saban Entertainment, the franchise took on a new life. This reacquisition marked a fresh chapter for the Power Rangers, bringing new opportunities for storytelling and fan engagement.

The limited promotion of Power Rangers RPM by Disney can be attributed to a combination of strategic shifts, internal competition, and evolving demographic targeting. Despite these challenges, RPM remains a beloved installment in the Power Rangers canon, cherished by fans who remember its unique blend of action, humor, and cultural significance.