Why Didn't Marvel Create Their Own Characters Instead of Copying DC Originals?

Marvel and DC are two of the most prominent publishers in the comic book industry, yet they often share similarities in character creation. This has led to debates about originality and the extent to which one company borrows from the other. However, it is essential to understand the historical and practical reasons behind why Marvel didn't solely focus on creating original characters, but rather drew inspiration from DC's iconic figures. In fact, the copyright on Superman and Batman will expire in ten years, bringing us closer to the possibility of unlicensed usage in movies and literature.

Market Competition

During the 1960s, when Marvel was starting to gain prominence, DC was already established as the dominant comic book publisher. To compete, Marvel chose to introduce characters that would resonate with the existing fan base familiar with DC's heroes. This strategy created a sense of familiarity, allowing Marvel to carve out its own niche in the market. While the characters may have seemed similar, they were intentionally designed to capture the hearts and minds of new and existing readers.

Character Archetypes

Many superhero archetypes have been established well before the formation of Marvel and DC. These archetypes include the flying hero, the wealthy vigilante, and the super-strong being. Due to these common archetypes, both companies created characters with similar traits. This was not merely copying, but a strategic decision to tap into the established narrative frameworks and emotional connections that had already been established in comics.

Different Approaches to Storytelling

Despite the similarities in character traits, Marvel and DC often approached storytelling from different angles. Marvel heroes are typically more flawed, relatable, and struggle with personal issues, distinguishing them from the more idealized characters in DC. While some Marvel characters may have had parallels to DC characters, Marvel's storytelling often set itself apart by focusing on character development and moral complexities.

Evolution of Characters

Over time, Marvel developed its own unique characters and storylines, which further distinguished its universe from DC's. Icons like Spider-Man, the X-Men, and the Avengers introduced new themes and complexities that resonated with readers. By continuously evolving its characters and story arcs, Marvel created a rich and diverse universe that set it apart from DC.

Creative Influence and Inspiration

The comic book industry has a long history of cross-pollination, where creators draw inspiration from each other. It is common for comic book creators to reference, reinterpret, and build upon existing ideas. This collaboration and mutual influence can lead to characters that share similarities but also have distinct differences. Marvel's approach to character creation was not about direct copying but about creating characters that resonated with readers while maintaining a fresh and unique perspective.

In summary, while there are similarities between some Marvel and DC characters, Marvel's innovations in storytelling and character development allowed it to create a unique identity that helped it thrive alongside DC. The expiring copyrights on Superman and Batman in ten years will open new possibilities for unlicensed usage in movies and literature, further enriching the industry's creative landscape.