Why Are Some People Throwing a Hissy Fit Over Ariel's Race in the Live-Action Remake of The Little Mermaid?

It's a common question in discussions surrounding Disney's recent film adaptations: why is there such controversy over Ariel's race in the live-action remake of The Little Mermaid? Here, we delve into the reasons behind these debates, highlighting the implications for the entertainment industry and the financial motivations at play.

Why Do You Care So Much?

The question isn't about racial sensitivity or inclusivity, but rather about a misplaced sense of entitlement. People often feel that certain characters should adhere to the societal norms of their own time, unaware of the creative and financial considerations behind the decisions.

Ariel in Context

Ariel is a cartoon character, a mythical creature from The Little Mermaid. Unlike humans, she doesn't belong to any specific racial group. It's a fictional world, and the decision to make her a certain ethnicity is purely arbitrary and fueled by fans' expectations rather than the original story's context.

Expanding Market Reach

The primary reason behind the decision to make Ariel a different race, specifically a dark-skinned one, is market expansion. Disney aims to appeal to a broader audience, ensuring that fans from diverse backgrounds can see themselves reflected in the characters they love. As The Little Mermaid producer Syd Kipper put it, “It’s about making this character as beloved as possible, but it also leads to a marketplace that really wants more stories that they could see themselves in.”

Creative Decision Based on Financial Thinking

It's important to understand that this decision is not driven by an evil political agenda. Rather, it's a straightforward business decision based on financial considerations. Disney conducts market research and discovers that having diverse characters can significantly increase their audience base and profitability.

Accuracy and Performance Groups

In performance groups, such as Liberty Princesses, accuracy is paramount. Characters must be portrayed as they appear in the films to maintain the magical experience for children. Before the live-action remake, only a black woman could play Talia, for instance, while Ariel’s role was limited to one performer due to her race-unspecified nature. This limitation extends to other Disney princesses, with only one black princess and a few Asian or Pacific Islander princesses among the lineup.

Impact on Marketing and Publicity

While critics of the remake might see it as a move to capitalize on the controversy, Disney argues that the publicity generated can be beneficial. It can help in putting a spotlight on the company's commitment to inclusivity, making them appear as woke and inclusive. Furthermore, the controversy can drive interest and ultimately boost box office performance and merchandise sales.

The Business Behind Disney's Decisions

Disney, like many major entertainment companies, prioritizes profits. Their decision to reprise the role of Ariel with a black actress can be seen as a calculated move to tap into the global market, a strategy that aligns with their long-term business goals.

Conclusion

The decision to cast a black actress as Ariel is a business move aimed at expanding the market and increasing the company's profitability. While some may see it as a pandering to current political agendas, others see it as a strategic and financial decision that benefits both the company and its audience. As for the outcry from critics, it often stems from a lack of understanding of the broader business context.

References

1. Variety 2. CNBC 3. IGN