Can You Sell a TV Show to Multiple Networks and Maintain Control?

The short answer is yes, but with certain conditions and limitations. Selling a TV show to multiple networks requires understanding the various formats and series under which it can be sold, as well as the responsibilities and rights of both the seller and buyer. Let's explore the nuances and explore some successful examples and the general norms in this industry.

Understanding TV Format and Series Rights

When you contemplate selling a TV show to multiple networks, it's important to have a clear understanding of the concept of TV formats and series, and how they function in the television industry. A TV format is essentially a blueprint for producing a particular type of TV show. It includes detailed guidelines on script, production, and even the look and feel of the show. Typically, a format is owned and controlled by a production company, which licenses it to broadcasters in different territories.

For instance, the popular game show "Who Wants to Be a Millionaire?" is a format owned by the British company ITV Studios (formerly known as Endemol). When a format like this is sold, the network buying the rights is not given the ability to make significant changes to the original concept. They acquire the right to air the show as it is, following the exact guidelines of the format owner. This model ensures consistency and authenticity across different markets.

Real-Life Examples of Successful Format and Series Sales

One notable example is the worldwide phenomenon "Downton Abbey." Produced for ITV, this historical drama series has captivated audiences in numerous countries. When purchasing the rights to broadcast "Downton Abbey," broadcasters do not have the ability to alter the show in any substantial way. They simply gain the privilege to air it as is. These strict terms and conditions are common for highly successful and popular TV formats.

Another example is the sale of rights to a specific territory. Only one network can hold the rights to broadcast a given TV show in a particular country. This means that if a show sells to one network in the United States, for instance, no other network in the same country can air it. This principle ensures that the production and distribution of content in each territory remains orderly and fair.

The Reality of Network Control in TV Production

While it's technically possible to sell a TV show to multiple networks, in practice, this is rarely the case. The market for TV rights is highly competitive, and the buyer network typically gains full creative and financial control over the show once it is sold. This involves having the authority to make changes, add content, and ultimately manage the entire production process.

For the creator or producer, there's a possibility of having influence and input in the production, but it depends largely on the network’s willingness to grant these credits and permissions. The notion of "control" in television is more of a collaborative effort rather than an individual or entity holding all the reins. It's a team sport, and everyone involved, from the writers to the directors, has a role to play in the creative process.

Conclusion

In summary, selling a TV show to multiple networks is a possibility but highly dependent on the format and the specific conditions of the sale. It involves respecting the original format or series, ensuring the rights are distributed appropriately, and respecting the financial and creative control of the purchasing network. Understanding these dynamics is crucial for any producer or creator looking to navigate the complex landscape of television production effectively.

By grasping the key concepts of TV formats, the realities of different sales scenarios, and the collaborative nature of television production, content creators can make informed decisions and maximize the potential success of their shows in the global market.